For many people, there is a disconnect between one's online persona and oneself - a sort of digital Dr. Jekyll and Mr. Hyde. For example, though we may appear humble in person, it's easy to become self-absorbed on social media with our filtered photos and curated content. Or, while we might be courteous to contrary viewpoints in-person, it's easy to be the opposite online - reducing people to their posts and tweets and shares, as if they’re not so much real people worthy of our respect as they are merely disembodied voices.